Website Design Form - Balancing Website Form And Function

January 03, 2011 — In this two part series will explore the fundamentals of balancing form and function in professional web design. The first in our series will deal with the fundamentals of design form, covering aesthetics, graphical elements and use of color in web design

Web Design Aesthetics

Web design may seem subjective, but a "clean" website, that is uncomplicated with a balanced layout is far more likely to appeal to the majority of visitor and will likely lead to better results.

A good design approach is to provide only essential content and more white space, allowing the visitors eyes to flow with ease over the page to locate the relevant information they are looking for. A design that is over complicated or cluttered will result in a prompt exit due to the overwhelming visual overload. Essentially the design of the website including load time should enable a visitor to find the information they are looking for in under five seconds.

Graphical Elements

The use of graphical elements in web design is critical. A website may certainly be functional without the inclusion any graphical elements, but the implementation of a single graphic can replace volumes of text.

When employing graphical elements in a website, we adopt prudent measures to ensure the website load time is fast and the user is not distracted, but rather engaged by the graphics. We utilize powerful graphic imagery that compliments your branding and communicates a single clear message to the visitor.

Website Colors

Color in web design is one of the most subjective and important. Cultural influences play a significant role in color selection. For example, color choices for a website providing services in Shenzhen, China may differ significantly than those of a website providing the same services in Hong Kong, China even though they separated only by a few kilometers.

The best use of color in the design of a website is to emphasize important functional features of the interface design, such as contact information, search features, news letters or product highlights.

Colors should only be selected that wil lead to pleasing aesthetics and continuity, colors that complement each other and blend well with the other graphic elements in the website.

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Posted Subject Comment
May 22, 2011
web design Helpful for beginners in web design. Can I suggest you add more advanced advanced web design techniques like prototyping and such.